In the past 20 years, obesity levels have doubled in the United States. In Boston, about 54% of adults and 40% of Boston Public School students are overweight or obese. Obesity is a very serious health issue that can lead to Type 2 diabetes, heart disease, and some types of cancer. Numerous studies have linked the rise in obesity levels to the increased consumption of sugar-sweetened beverages.
The Boston Public Health Commission has launched two media campaigns to help raise awareness of the health impacts of sugar-sweetened beverages, and to encourage youth and adults to take steps in reducing the consumption of sugary drinks in the lives of their families. Adults can visit www.sugarsmarts.com and youth www.fatsmack.org to learn more about the campaign, how to choose healthier options, view the campaign PSA, and to request campaign materials that can be posted at the workplace or community site or to distribute directly to Boston residents.